OVERVIEW
The transition to an automated society is going to be very traumatic: People who have some education will be able to reinsert themselves into the new jobs, and those who don’t have academic training or tools will have more difficulty.
The transition to an automated society is going to be very traumatic: People who have some education will be able to reinsert themselves into the new jobs, and those who don’t have academic training or tools will have more difficulty.
THE CHALLENGE
How to prevent mass unemployment?
Create an education-focused crowdfunding platform that connects donors with people with jobs at risk and no professional degrees, supporting them to study a profession relevant to the jobs of the future.
THE PROBLEM
Who are you? Are you real?
The biggest problem donors worry about is that they don't know who they are supporting, which creates a lack of trust. The fear of being scammed leads them to the decision not to donate.
USER RESEARCH
Getting a bigger picture
To understand users’ goals, pain points, and needs, I conducted interviews with participants from the USA (interviews were conducted via Zoom), focusing on discovering users’ behavior and experience towards crowdfunding platforms, donations and education.
“Donating makes me feel good. Helping people creates a better society.”
"I'd like to know what happens with the money I donate, Unfortunately, donors are not updated."
"Choosing what to study is not easy: you need guidance..."
"Donating to someone you don't know can be a mistake or a success."
Key Insights
Being Scammed
Donors feel vulnerable to being scammed by donating to people they don't know.
Tried to contact the campaigner without success
76%
Choose not to donate
53%
Campaigns
Donors and Campaigners have difficulties meeting each other
Donors have difficulty finding someone from their cities
64%
Feel their campaigns are hard to be discovered by donors
78%
Donors don't know what became of their donation
57%
Campaigners don't post updates regularly
61%
Social Impact
83%
Donors feel education makes their cities a better place
PERSONAS
Donors and Campaigners
After analyzing data and insights, I created two user personas, representing donors and campaigners, focusing on their goals, needs, motivation, and pain points.
IDEATION
Meet me. Trust me. Fund me.
After analyzing insights, I created a strategy that helped me to design Information Architecture and the main User Flows to identify the main paths users could take to achieve their goals.
Click the image to open the link
Click the image to open the link
HOMEPAGE
Starting to build trust
Answering all questions is important to build trust with users, and the homepage answers all of them by telling users the whole story: who we are, what we do, why we do it, how we do it, and its outcome.
Click the image to see the entire page
CAMPAIGNER PAGE
Continue to build trust
To keep building trust with users, campaigners should regularly set up video meetings with donors and potential donors as part of the platform policies. Users will be notified.
Click the image to see the entire page
CAMPAIGN PAGE
Finding someone to fund
Donors will have options for finding campaigners by location, categories, and/or courses. Also, special groups will be displayed and a "random-campaign finding" feature will be offered to them.
Click the image to see the entire page
COURSES PAGE
Finding what to study
From the courses page to the careers application, campaigners will be provided with in-depth information about the careers relevant to the jobs of the future. Also, the feature "online career test" will help them, in case they don't know what to study.
Click the image to see all pages
COURSES PAGE
Creating the campaign
Campaigns are created in 3 steps: creating a badge with basic info and reading promotion tips, adding videos and photos, and writing their story.
Click the image to see all pages
CAMPAIGNER PROFILE
Building relationships
Campaigners can start a direct conversation with HR departments of companies that are in partnership with the platform just 3-6 months before they are finishing their studies.
Click the image to see the entire page
USABILITY TESTING
Key Findings
In general, users (Donors and Campaigners) were able to navigate the website without problems and complete the task provided.
Most of the users (Donors) didn't notice that 100% of their donation goes to the campaigners.
​
Most of the users (Donors) didn’t realize that being included in “The Wall of Greatness” is the reward. They didn’t expect one, but they felt that if there’s any kind of recognition they would like to know about it. Those who did notice the reward felt good with this kind of recognition and comfortable being included in.
​​
Some users (campaigners) felt a little bit “long” the process of Applying for a course without having an account, but most of them felt in control with the “all in one” linear process.
Recommendations
Provide certain information more clearly, especially when this information is related to donations.
​
Inform Donors early of their recognition ("The Wall of Greatness").
​
Provide more information to Campaigners about the linear process.
Reflections and Next Steps
This project taught me the complexity of designing for users with totally different goals, how important it is to provide clear information to users, and how a lack of information can make them feel confused, lost, or even disappointed. (I also learned about the world to come. 😳 )
​
Thanks for reading!
More Projects
Furwell
Building the MVP
The GT-R Ride
CX Campaign
Crafty Beers
E-commerce Website
Foodz Exchange
Website Redesign
Frame Me
A Streaming Network App
Wolt for Blinds
Improving Accessibility